> We should all stop saying, “if you’re not paying for the product, you are the product,” because it doesn’t really mean anything, it excuses the behavior of bad companies, and it makes you sound kind of like a stoner looking at their hand for the first time.
Also, because its wrong. In the usual case, you are the supplier of the product, being paid for the supplied product with the "free" service, and recognize that -- rather than viewing yourself as the product -- is more useful because it frames what you should be evaluating: is what you are receiving for the product you are providing worth the cost to you of providing that product.