personalize their experience ... They will then be more likely to tell their friends about you. ... increase retention and conversions.
So this isn't for the user's benefit.
non-sequitur
If something is increasing retention; and creating more satisfied customers (so much so they are telling other people about you)... then it is benefiting the user. Actions clearly indicate it's benefiting the user.
So this isn't for the user's benefit.
non-sequitur
If something is increasing retention; and creating more satisfied customers (so much so they are telling other people about you)... then it is benefiting the user. Actions clearly indicate it's benefiting the user.