EVERYONE does a horrible job recruiting. I think a very low number of companies are doing this correctly.
The thing about the process is one bad moment spoils the entire process for the candidate. Shallow/No responses, or horrible questions, or something unprofessional being said during the interview.
It's not just $AAPL it is everyone, but if you are an interviewer or a recruiter, please fight for the candidates to get good responses and good questions, especially if you fly someone across the globe to awkwardly sit in a room for 6 hours.
I agree that most companies get it wrong, but what is right? It seems like interviewing and recruiting is a field dominated by "sounds right, common sense" styles of thinking (like most HR) where there is no post-mortem of how well a candidate did in the next 6-24 months.
Even if you look at most MBA programs, the stuff on recruiting and interviewing aren't as research and evidence based as you would expect, and instead you just get spoon fed a bunch of best practices seemingly out of thin air.
I think programmers and technology companies in particular are very trend-following. For example, Microsoft decided to do some out-of-the-box questioning about circle manhole covers and suddenly tons of other companies had to have their own version. Google did CS algorithm questions, so everyone else had to have them also (even for jobs which use high level libraries like Java, C#, PHP, etc).
They get it wrong because no one knows how to do it right. Actually...evaluating human knowledge and behavior into a bunch of 1 hour interview slots doesn't lead to much accurate information.
They have the same problem as academics do, only without the benefit of being able to consistently apply the scientific method and good experimental practices (the only hope of cracking that nut).
The thing about the process is one bad moment spoils the entire process for the candidate. Shallow/No responses, or horrible questions, or something unprofessional being said during the interview.
It's not just $AAPL it is everyone, but if you are an interviewer or a recruiter, please fight for the candidates to get good responses and good questions, especially if you fly someone across the globe to awkwardly sit in a room for 6 hours.