> Advertisers want it one way. They want to send a message, and they want that to be the only thing said.
I believe this is a byproduct of advertising evolving in a largely a one-way, broadcast mediums (e.g., TV, magazines).
Clever brands are learning the importance of having an online identify & bi-directional communication. It's a big change, but the brands that get their first are going to find a big advantage.
I believe this is a byproduct of advertising evolving in a largely a one-way, broadcast mediums (e.g., TV, magazines).
Clever brands are learning the importance of having an online identify & bi-directional communication. It's a big change, but the brands that get their first are going to find a big advantage.