Less than one out of six hundred trips takes anyone to the hospital, but we wouldn't want a car that breaks down as soon as anyone is injured.
People don't often need a power search. But when you do, you really want it to work.
Google gets ad clicks by building a brand, they want us to associate them with "competent to handle all my search needs." This is why Ford and Dodge make stock cars, not because they want to sell them on a mass market, but because they want to convince people the brand is capable of excelling beyond their needs.
UPDATE: I think you're right about Google's rationale, I just think execs are missing some counterarguments.
>People don't often need a power search. But when you do, you really want it to work.
That was part of the draw of switching to Google way back when. If you had a more challenging search to pull off, you used Google, and eventually it became a habit to just visit Google in the first place.
Now I'm starting to try DDG when Google frustrates me. I also don't need 'Google Power' for a lot of my searches.
It's probably a good thing they're implementing these changes. It makes it easier for an underdog to come in and disrupt their core business, introducing some healthy competition.
People don't often need a power search. But when you do, you really want it to work.
Google gets ad clicks by building a brand, they want us to associate them with "competent to handle all my search needs." This is why Ford and Dodge make stock cars, not because they want to sell them on a mass market, but because they want to convince people the brand is capable of excelling beyond their needs.
UPDATE: I think you're right about Google's rationale, I just think execs are missing some counterarguments.