Interesting. I always saw 37Signals as a good example of a diversified portfolio. I notice they're going to keep the side projects (books, job board) which probably have the highest margins and require very little ongoing investment of mental energy. I don't see where the growth in Basecamp is going to come from, but then I don't use the product (tried it once, too limited.)
Also, did Jason Fried step out of a time machine with his IBM Selectric typewriter to compose this? 37Signals have always been on the hipster end of things but the design of this letter is ridiculously so.
> Also, did Jason Fried step out of a time machine with his IBM Selectric typewriter to compose this? 37Signals have always been on the hipster end of things but the design of this letter is ridiculously so.
I gotta admit, while it's the content of the article that has 99% of my interest (going to miss the "37signals" name, but it sounds like they know exactly what they're doing, so good for them!), I did also pause and wonder about the Courier font as well as the "scribbly" version of the Basecamp logo.
But then, that's me, and sometimes a font is just a font? :)
Also, did Jason Fried step out of a time machine with his IBM Selectric typewriter to compose this? 37Signals have always been on the hipster end of things but the design of this letter is ridiculously so.