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Yes, the Register headline does not match the content

Headline: "Half of all app store revenue goes to just 25 developers"

In article: "total revenue generated from paid app downloads and in-app purchases in the US"

Looking at my Google Play developer console, at daily device installs across categories for all apps in the store, non-US downloads account for 75%-82% of all downloads, depending on the category. So just watching the US gives one a false picture (especially for the Japanese-Korean market, which are quite large and have their own big players).

Also, only paid apps and in-app purchases are counted. Pay apps are not as popular a monetization scheme with Android as it is (was?) with iOS. In-app and freemium apps are a little more popular. Tapjoy has an increasingly popular monetization scheme for some of the top games on Android ( http://www.appbrain.com/stats/libraries/details/tapjoy/tapjo... ) which wouldn't even be counted by this survey.

This 2012 Cambridge study ( http://techcrunch.com/2012/03/06/in-mobile-apps-free-aint-fr... ) says 58% of Android apps support themselves with ads. So this survey doesn't account for that. All of my current Android revenue comes from ads, for what that's worth.



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