On typical screens made only to display movies, sure. On the 10 inch retina iPad the article page fits perfectly the screen in portrait mode and everything is perfectly readable. If there's a perfect use case for that 10 inch device it's this.
Actually the biggest problem is coming from the bottom of the 1st column to the top of the 2nd column (and even on paper this can be bothersome sometimes, well, it's their standart)
If the pages fits entirely on the iPad screen, great!
