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I'm guessing that the deliberate skip the HTTP intermediate page to reduce latency on mobile clients. If you are on something like GPRS or Edge, that extra hop could add a lot of latency.

It's a trade-off between ensuring a good user experience (fast page loads) and a good website owner experience (full referer data).

FWIW, I find the HTTP intermediate step a tad annoying (it makes copy-and-pasting a result from Google a bit more awkward), but I can see why it's there.



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