More referring to the general trend, even among commenters.
This is not a perfect example, since you can make the argument that the audience is other investors who want to some trend forecasting and have a generally conservative mindset.
But it does bring up another possible reason for this behaviour: for those with a stake in maintaining the status quo it now makes sense to attempt to fight commoditization through marketing/lobbying disguised as journalism now that ethics in journalism is ebbing and the cost to publish a blog is low.
I personally think it's a result of the success so many brands have had in tying brand choice to personal identity and tribal affiliation, but that doesn't apply to the writer of this piece obviously.
This is not a perfect example, since you can make the argument that the audience is other investors who want to some trend forecasting and have a generally conservative mindset.
But it does bring up another possible reason for this behaviour: for those with a stake in maintaining the status quo it now makes sense to attempt to fight commoditization through marketing/lobbying disguised as journalism now that ethics in journalism is ebbing and the cost to publish a blog is low.
I personally think it's a result of the success so many brands have had in tying brand choice to personal identity and tribal affiliation, but that doesn't apply to the writer of this piece obviously.