Not buying software does not mean that they won't buy anything. It simply means that particular business model (selling software licenses) does not work in China. But that's not the only possible model available, for example if you can package your software as training or something more tangible.

I wrote an article a couple of years ago with some ideas to overcome this issue: http://successfulsoftware.net/2010/08/12/selling-your-softwa...