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> Imagine Google's landing page being chokeful of "content" including, most notably, the featured articles of random nature.

Yahoo's landing page is full of content and is useful for many people. Wikipedia's landing page is also full of content and is organized much better then yahoo's page. The majority of wikipedia's audience will google "SOMETHING" or "SOMETHING wiki" and read it possibly click a few links from the main article. A large minority of Wikipedia users including many who rarely or never edit or contribute want to browse "random" interesting facts possibly going on an info binge clicking dozens of links(leading to a tree of articles).



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