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I think its 2 things, but Google is big and slow but also they do not need to monetize the models like OAI. If they believe models get commoditized (Meta's plan), heavy investment is wasteful. AI summaries keeping Search strong and people using the Google bar instead of chatgpt is probably their priority.

They have Gemini and rolled out AI in Workspace and I believe they still have the most capability million token model



I don’t think it is do not need to, it is mainly they can’t at this moment. None of their LLMs are better than competitors, then it is not monetizable.

ChatGPT is already top 5 websites people visit, it is behind Google, but it will eat into its business very soon. That will happen regardless.




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