Eh? Consumer behavior for the past 50+ years has been dictated by mass media, *e... | Hacker News

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pdog on July 28, 2012 | parent | context | favorite | on: Apple Is Said to Discuss an Investment in Twitter

Eh? Consumer behavior for the past 50+ years has been dictated by mass media, especially televison. This isn't our individual social networks; it's a larger, single dialogue we all tap into.

aprendo on July 28, 2012 [–]

Has it?

For decades communication researchers had trouble finding big media effects. That said, the same seems to be true for social networks.

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