- people don’t read your documentation
- if they find one edge-case that is not covered by your product they concentrate all their energy on it even though the competitor product doesn’t even work for the happy path (but ofc they won’t learn that until too late)
- you will have a person on the free tier who is not able to the simplest programming take up all the time of your technical support if you let them
The rest (disclose usage of AI, offer multiple newsletters (imo unnecessary work), be upfront if it’s not a good fit) is very sensible and works in my experience.
The first three will break your product - but maybe I’m just cynical and was holding it wrong all this time
edit: I’m assuming you want to build some kind of investor fuelled unicorn - your approach probably will work for a single person slow but steady growth while you have other side income
You need docs. Most users won’t read them. Do a good job anyway because they can save you a TON of support costs if they’re good, even for the few people who do read them. The cost of writing docs is easily offset by even a modest reduction in human support cost, unless you just half-ass your support with LLMs and FAQs and chat with overseas wage slaves.
ALSO: your UX needs to warn people about sharp edges and one-way doors, BEFORE your user commits to an action they might regret. These are not incompatible.
If nothing else, the "smart cows" will read the docs and may even help out on support forums when some of the user base doesn't and decides to complain. Docs are good for everyone and will save time internally and externally.
>your UX needs to warn people about sharp edges and one-way doors, BEFORE your user commits to an action they might regret. These are not incompatible.
Assuming trump doesn't nix it, the recent FTC ruling should fix this by itself. it should be as easy to unsubscribe as it is to subscribe.
I don’t think easy unsubscribe falls under «sharp edges and one-way doors». But high friction unsubscribe probably goes hand in hand with sharp edges and one-way doors at those lead you to want to unsubscribe…therefore they make it hard.
Docs are a great defense against clients that demand hand-holding, even if nobody ever actually reads them. If they ask a question covered by the docs, simply point them at the docs and they'll go away indefinitely rather than read something.
My point is that the clients that matter will require hand-holding.
Sure if you just sell to hobby programmers and students it’s no problem.
But if your customers should be real businesses - in my experience 90% of them require a lot of handholding, you literally have to read the docs for them and tell them in a call.
Even if no one reads docs up front - having some documentation to point them to is a must.
I cannot imagine making stuff up all the time as you go. Maybe if system is super small. But then even better to build up documentation to have it for later.
Clients that won't use the docs and need handholding can pay for service: sell them training, and you can use the docs already written as the training material.
Also, it's pretty easy at this point to setup an AI support agent that can reference your docs, and it is a helpful exercise for organizing your own thoughts and being able to communicate them back to yourself. There's not really a good reason to not have good docs.
I just assume that if a product is gated behind "let's hope on a call!" it's still vaporware and there's a 50/50 chance that they'll pivot within a few months.
Also docs can be effective for marketing especially if you sell bottom-up to devs. If i visit a site and see a section for docs, it means they are catering to my needs
You definitely needs docs, they are just as important as the product.
But thinking all your prospects will read the docs is a fallacy- maybe 5% of prospects fall into the category of OP, more commonly they won’t even know what their own requirements are, let alone how to map that to your product/docs
> if they find one edge-case that is not covered by your product they concentrate all their energy on it
Having run into this many many times it's usually because that little edge case is where the hard problem lives in the problem domain and is the reason, whether the customers know it consciously or not, they bought it. Who pays for something that only handles the easy cases? The author even talks about it with the "one specific thing" line. I guarantee it's that one stubborn edge case.
It's likely you reached for a solution in the first place because you wanted something to turn a problem with a mix of difficulties into an easy one offloaded to a 3rd party.
Docs aren't just for the users, they're for your support team as well. A lot of times I'll put in a support request for some product we use and the first thing support sends back is documentation. Most of the time, that's all I need and it saves us both a ton of time.
- people don’t read your documentation - if they find one edge-case that is not covered by your product they concentrate all their energy on it even though the competitor product doesn’t even work for the happy path (but ofc they won’t learn that until too late) - you will have a person on the free tier who is not able to the simplest programming take up all the time of your technical support if you let them
The rest (disclose usage of AI, offer multiple newsletters (imo unnecessary work), be upfront if it’s not a good fit) is very sensible and works in my experience.
The first three will break your product - but maybe I’m just cynical and was holding it wrong all this time
edit: I’m assuming you want to build some kind of investor fuelled unicorn - your approach probably will work for a single person slow but steady growth while you have other side income