Do we really need to scan the brain? One of the greatest tech companies out there, Google, makes almost all it's money figuring out the right ads to put in front of people. They pay their employees the most for working in that area too. Eventually these ad companies like Google will be able to model people based on their life data. :) Of course it will be to figure out which ads to show them and make more money, not to run the model and give it life. But maybe they'll let the model act as your concierge for a fee.
I know you are kidding, but man, the algorithms are actually still really bad. I bought one of those Amazon Kindles.. the low end model that displays an ad when the thing is on standby. Every other ad is for some sort of women's hair care product or service.
The only really girly thing on it is a Jane Austin novel. I mean, Jesus. One Jane Austin novel and suddenly I'm the sort of chap that has his nails done?
Of course, it could be amazon being really clever. I mean, sure, they aren't going to make much off the ads, but how many dudes will pay the extra $40 for the ad-free kindle if the ad kindle, when it's off, shows ads that make other people think the thing is loaded up with 'twilight' novels?
