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Microsoft’s strategy has, for a long time now, seemed to me to be one of pure reactivity. Look for what others are being successful with, then try to emulate it just well enough to turn a buck. A vision for the future? Someone else will take on the big risks and figure that out.


This is pretty much the norm in large, entrenched companies like Microsoft. It's the reason why so much innovation comes largely from startups and small businesses.




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