Perhaps this will encourage more unique branding instead of generic terms. It sucks for some decent apps in the short term, but hopefully it will reduce search term squatting in the long term. I doubt this change will be a problem for well-branded apps like Evernote and Dropbox.
This is a good point. Probably long term this is a good change. The thing I was frustrated with is just the lack of a heads up from Apple. Losing > 30% of your sales because all of your search phrases depend on title + keywords sucks. Especially considering they are apps that didn't use the keyword stuffing.
