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Im not a skeptical agnostic materialist, but those objects were far from being cheap. Those instruments cost thousands of dollars each. The arcade cabinet as well(there aren't exactly a lot of those left).

The entire point of the ad is that the entire human creative experience is consolidated into the ipad, which is a pretty dystopian way of looking at things. Even if you ignore the cost and rarity of these items, the symbolism is pretty horrible.



You know there are reproductions of those arcade cabinets right? And used instruments cost hundreds, not thousands. A guitar with a broken neck or stripped screws could be propped up long enough for a scene such as this and be useless to actually play. And busted pianos are easy enough to find.


>And used instruments cost hundreds, not thousands.

A guitar, sure. I tried getting an used string piano and couldn't find one...used...for less than five grand. Used violins and other instruments are also usually very highly priced.


Try craigslist or a local piano mover. Local piano movers are often asked to haul off abandoned pianos and will resell them [1]. This company's stock at the moment is a bit pricey compared to what I usually see, but it's not unusual to be able to get even a baby grand for ~$1,000. The catch is you've got to pay to move them, which is a bit of an ordeal.

[1] e.g. https://www.actionpianomoving.com/used-pianos if you're in the greater NYC area


You are trying to get a working piano. This ad only required a non working piano.

Someone bought me a broken piano once thinking I would be able to repair it. We ended up letting someone else have it for free. It wasn’t expensive to begin with because it didn’t work.


I won't speculate on how hard the ad agency worked to source a low-cost piano.

But used pianos go unsold for under a hundred dollars all the time within an hour's drive of major US cities.


I feel like people have bought into the PR.

Everything in that press was a representation of a real and useful thing, and the people who hate this commercial the most seem to have substituted a real and useful thing for the simulation of one. Whereas the moment the cans on the piano were crushed, I thought, "wow that old (busted?) piano is holding up well."

Practical effects are not only full of fakery, they're also the origin of a lot of the tricks known to the world.




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