They would probably be willing to pay a little money. $600 is not a little money for normal people. Pointing out that it's not a lot of money for rich people seems a little beside the point. I don't think anybody's all that worried about the wealthy.
I never said anything about rich/poor people. In fact, the hobbies I mention are all "poor people" hobbies that I and lots of my friends indulged in back in our <$40k/year days.
Also, take a quick glance upwards and notice that it's $400 for VS.NET + Everything Microsoft Makes. So if you would have otherwise spend $189 to have Office bundled in with your computer, you can think of the IDE costing ~$200.
Or four video games (as in, one per year). If programming is something you value doing, that's not a lot. Poor or otherwise.