i have a client who was a small 2-person startup before they got acquired. They were both doing client facing calls and emails with big multinationals trying to sell a large product inside a typical 100-200 person division. So they created a few fake personas in order to make it look like they could afford a support staff. It's fun to reply all and know that one of the cc'ed people doesn't exist.
That reminds me of Julian Assange in the beginning of Wikileaks, making up a lot of fancy titles for imaginary personas in order to make WL seem a lot bigger than it really was.
I don't remember where I read it, and I didn't manage to find it after a couple of minutes of googling. It could be a fabrication but I have two memories about it that speaks against it:
1) I think it was in a interview with JA himself (could have been the DDB book though which does indeed make it less credible)
2) It was said in a jokingly and positive way, which suggests it's not disinformation spread by someone trying to get them.
