Didn't they try to block porn sites last year? David Cameron ostensibly proclaimed that 'porn sites corrupt the British nation' or something in that vein. The UK is beginning to get a tad too draconian for the 21st century.
He of course didn't mind the support of Murdoch's media empire, including the UKs most popular newspaper (The Sun) which carries naked women on page 3 everyday
There is an on-going tabloid newspaper campaign where they are trying to force the ISPs and politicians (especially the opposition) to adopt or commit to an "opt-in" for porn on Internet connections. That is, the default would be required that ISPs take on the cost and legal culpability to block porn.
It's the same as what my mobile network (O2) do as well, I tried to read a news article to do with poker, and I got a "This content is rated as over-18. Please call us to have it unblocked" (paraphrased - as I can't remember precisely what it said)
If it's the same as what Vodafone does with their content control, then let me assure you it's completely broken. With the filter turned on, I can access any porn site I tried, but some articles - I couldn't.