I think this is a beautifully written article. There might be a lot of gems to learn from here. One thing makes me a bit sceptic though:
"Clear your schedule, and read this book"
I haven't been around many years in the private sector, and haven't sold much. But I sometimes have a feeling, many project-strategies are kind of over-engineered and so meticulously thought through, that no actual work happens. This seems like an anti-pattern for achieving things to me.
"Third, talk to a lot of people" however really resonates with me, because if there is one thing I see all the time with successful new products in my field, is that they have built very strong communication channels with users and people interested in the product.
"Clear your schedule, and read this book"
I haven't been around many years in the private sector, and haven't sold much. But I sometimes have a feeling, many project-strategies are kind of over-engineered and so meticulously thought through, that no actual work happens. This seems like an anti-pattern for achieving things to me.
"Third, talk to a lot of people" however really resonates with me, because if there is one thing I see all the time with successful new products in my field, is that they have built very strong communication channels with users and people interested in the product.