That's true. It's kind of the Monster Cable model. BTW, I'm not saying that marketing and whatnot should deceive less technical consumers and trick them into spending more money than they should (which is basically what Moster Cable does). But when you explain to technical people why something like 24/192 isn't better (other people in this thread have pointed out, this isn't totally accurate in the first place), and they understand what you're saying but still prefer it, by all means, let them buy it.