The majority of game menus are there to help you get something done. With some exceptions, games are not played inside their menus, and have the same kinds of UX concerns as any regular app.
The main difference between games and many other apps is that games are trying to sell you a fantasy, and look and feel are much more important to keeping you in the right mindset than in some other apps. But there are other apps and even web pages with similar goals which don't quite qualify as games.
The main difference between games and many other apps is that games are trying to sell you a fantasy, and look and feel are much more important to keeping you in the right mindset than in some other apps. But there are other apps and even web pages with similar goals which don't quite qualify as games.