> Online users are now more interested in engaging, up-to-date content rather than keeping up with their friends' activities.
You can't infer what people want to do from what they are doing when the platform is trying to influence their behavior.
Facebook has not been a good platform for keeping up with your friends in 10+ years. The main reason is that Facebook is a business that needs a business model. It's not enough to provide a useful service to the users, but you must also be able to monetize it. For FB that meant ads, and then it meant an addictive algorithmic feed to make more money.
That happens often when you run an online service as a business. First you have a good service that attracts a lot of users, and then you gradually destroy it and replace it with something similar but worse to make money. When young people started preferring other social networks, it was a clear sign that Facebook had done that.
You can't infer what people want to do from what they are doing when the platform is trying to influence their behavior.
Facebook has not been a good platform for keeping up with your friends in 10+ years. The main reason is that Facebook is a business that needs a business model. It's not enough to provide a useful service to the users, but you must also be able to monetize it. For FB that meant ads, and then it meant an addictive algorithmic feed to make more money.
That happens often when you run an online service as a business. First you have a good service that attracts a lot of users, and then you gradually destroy it and replace it with something similar but worse to make money. When young people started preferring other social networks, it was a clear sign that Facebook had done that.