> Maybe Mark Zuckerberg was just unlucky to decide on a company pivot two years too early -- I'm sure that if he had to decide on a direction to pivot to today, it'd be towards generative AI.
It's also important to remember that Facebook was staring down the barrel of a bunch of investigations regarding election misinformation and basically tailoring their products to be addictive to teenagers while they internally realized it was harmful. The rebrand was much more about rebranding than meaningfully changing the direction of the company. I think he just figured with ZIRP he could do the direction change as well at 0 risk.
It's also important to remember that Facebook was staring down the barrel of a bunch of investigations regarding election misinformation and basically tailoring their products to be addictive to teenagers while they internally realized it was harmful. The rebrand was much more about rebranding than meaningfully changing the direction of the company. I think he just figured with ZIRP he could do the direction change as well at 0 risk.