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> a well-respected brand by most of their customers

Not surprising. I don’t respect or trust them, so I’m not one of their customers.



Not respecting or trusting Apple is a valid position to have. Not sure why people would down vote this.

It's clear that Apple uses the feelings of trust and respect in their marketing campaigns, but this is just a calculated strategy that works for them. As a company, they are like most companies - they desire to create and maximize revenue streams. To the extent that they value trust and respect they actually value customer perceived trust and respect as it relates to their marketing strategies.

Tl;Dr if they think they can get away with things that are customer hostile without tarnishing their marketing image they'll do it. They will take calculated risks here as well.

Examples:

Apple will hold a monopoly on iOS for books and this is fine: https://www.techemails.com/p/ibooks-is-going-to-be-the-only-...

Apple forces a 30% fees on subscriptions, negotiates with Uber (and presumably others) to pass this cost directly onto the user in cases where the margin is so low the 3rd party cannot economically eat the fee: https://www.techemails.com/p/lets-take-a-cut-of-membership-p...

iMessage is exclusive to iPhone because they fear that parents may buy Android for their children over iPhones if the app was available on both - which obviously indicates that the dark UX treatment of non iMessage sms (green bubbles) is an intentional segmentation of the messaging ecosystem designed to bring users to the iphone thru social effects. Any platitudes to security are purely marketing. https://www.techemails.com/p/imessage-for-android

Apple is a company, their users are revenue streams, trust and respect matter in terms perspective not in terms of meaningful action. They will do things that put their trust/respect at calculated risks to maximize revenue.

Folks thinking otherwise are pleasantly naive - it is totally reasonable to question Apple's actions and motivations.


Apple's priorities are, in order:

  Apple
  End Users
  Distribution partners
  Other companies
Once you realize that then their decisions make sense. And for me these priorities aren't the worst thing ever. Yes, Apple putting Apple first means I pay a premium.

(And BTW, to clarify: Apple has a book store monopoly on iOS, not "a monopoly on iOS for books". I can read my Kindle books perfectly fine)


You can read books from Amazon/Kindle on iOS because Apple lost an antitrust price fixing case in US federal court and paid nearly half a billion in damages.

Apple conspired with publishing houses to shut Amazon out of the market through leveraging it's huge device platform. Steve Jobs literally said: "The price will be the same... Publishers are actually withholding their books from Amazon because they are not happy."

If Apple had won their case it is a serious question if you would have Kindle books to read.

https://en.m.wikipedia.org/wiki/United_States_v._Apple_Inc.

All that said - this is reasonable rational behavior for a company. Which is why we also have antitrust laws. ;)


They make you successfully believe end users are that high on their priorities, which is different.


I don't really see any evidence the other way. Notably the examples higher in the thread all match this behavior.


When was the last time you requested a feature in ASOP? Or tried to merge one in?




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