I'd really like to meet the marketing genius who decided to name the car "BZ4BX". Really rolls off the tongue, that one.

It's actually slightly easier, bZ4X.

The name does actually have a meaning: bZ(Beyond Zero emissions) 4 (based on Rav4) X (Crossover)

That said, I wish they had just called it the Rav4 Electric. I believe mass adoption comes from car companies integrating the electric models into what (non-cutting edge) consumers already trust (Chevy is the only one really embracing this idea)

Considering this model was announced before they asked Toyoda to step down for failing in EV adoption, I suspect it was named to not sully the reputation of an established model.

> Rav4 Electric

REV4.

  - it's a Rav4
  - it's an EV
  - it revs
  - it's a revolution

> That said, I wish they had just called it the Rav4 Electric. I believe mass adoption comes from car companies integrating the electric models into what (non-cutting edge) consumers already trust (Chevy is the only one really embracing this idea)

There are some more. Peugeot has electric models with the same naming as their ICE models but an "e" on front (e-208, e-2008, etc.) Hyundai has the Ioniq in EV and non-EV versions. And there was also a Volkswagen eGolf, although I think that one has been abandoned to be replaced by models with electric-specific naming.

It's actually BZ4x. Beezey Forks.

Toyota press people don't like people calling it the Beezey Forks. But much like the XBone, once you hear the name, it sticks.

I would pronounce that “busybox.” I wonder if it uses BusyBox.

The sister Subaru Solterra is slightly better, but not much.