I didn't see that coming, no, not with the creation of gmail, google docs, the acquisition of Youtube and everything else we use, why on earth would they want to put all my info into one place?... c'mon people! Facebook knows more about you than Google, and (shock) they're a for-profit organization, if they can target better ads to you, they will. I don't personally like this but as a corporation it's what they've to do.