Ding, ding, ding! This is correct. I was just ranting to my wife about this. Haha.

I always wonder, “How are these random companies able to convince folks to just give them personal data like that?” And of course, I already know the answer: Practically speaking, most folks don’t give a damn about their data! That’s unfortunate. (Well, not so unfortunate for the companies collecting all of it and their data brokers!)

They don't feel it on themselves, hence there is no problem. The minute they start to feel some negative sensation, it would be a problem for them.

Well, if you are a known brand then maybe true to some extent.