I suppose if the order is as such, "we already have this stance, and if we market it now it will benefit us" it would not bug me as much. However if it had this order "If we take this stance and market it, it will benefit us" it implies the stance will last only as long as the marketing and the benefit. I guess at the lowest root, I feel like marketing and politics should never be mixed, that using marketing in politics, and taking advantage of politics in marketing is somehow perhaps irrationally, the cause of a lot of our current cultural and lobbying abuse troubles. However, I am so left wing I fall a bit off the scale and I most definitely do not have the soul of a business man, perhaps I am best dismissed as a crazy person.