In Sweden wire transfers within Sweden[1] generally do not have a per transaction cost and most utility bills are paid through wire transfer. Recently many online stores have started allowing purchase with invoice (many use a company called Klarna[2] which handles the sending of invoices and the risks) which you then have to pay through wire transfer.

1. I think it is usually free to all EU countries too as long as you use IBAN.

2. https://klarna.com/en/business