Except for the fact that these brands do this for a month and then get right back on board.

Every. Single. Time.

Everyone and everything is a show and the trolls have been directors for a while now.

In this case that is not what has happened. Rather, brands saw Musk's plans as non-brand-safe and refused to pre-book ads for all of 2023. That's not walking away for a month, that's walking away for a year at a minimum.