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A better analogy is Twitter is a sick and dying patient and drastic measures are needed to be taken to save it. Whether or not you agree with those measures, well you don't have $44b on the line. Of all of Elon's businesses, this one is probably the most in his wheelhouse. He's a web guy after all.


He’s a web guy in the same way that Rudy Giuliani is an expert in criminal law. It was true in the 90s but definitely not anymore.


He is not a web guy, but he is a Twitter power user, thus sees problems and limitations in the platform. But then: his usage and experience probably is far from representative for most users.


I mean, those $12B annual debt service payments didn't exist before. Seems clear that Twitter was struggling in many ways, but things seemed to be accelerating post acquisition.


I think it's 1.2B/annum, not 12B.


patient is dying, better chop off an arm and a leg and remove some of the monitors and move the patient to a different building.


Extreme, but sometimes patients need exactly that


> He’s a web guy after all

Of course he is.


>A better analogy is Twitter is a sick and dying patient and drastic measures are needed to be taken to save it.

Was it that before Musk actually decided to buy it? Because as far as I can tell, the ad dollars started dropping after his announcement.


Their net profit was all over the place for the last 5 years including a big net loss during the pandemic.




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