OK, I'm by no means a copy expert but I can see some very obvious problems with the text on that page (which are worth fixing, since it sounds like communicating what the product does is a known problem for the company).
The first paragraph, "Schmetrics was founded by three lifelong friends to address the pain points we have felt repeatedly over years of working in software..." - provides no actual information. You can delete it entirely.
The second paragraph starts "Our platform is based on modular, flexible design principles" and is just as bad. It hardly hints at what the product does.
The last two paragraphs at least mention analytics in passing, but again don't tell me anything that I couldn't have guessed - "we believe our customers are our greatest resource when it comes to generating and validating the ideas" should be taken as default for any intelligent startup.
Don't worry - these aren't dumb mistakes. This stuff (figuring out your messaging) is really, really difficult. Reading between the lines, it sounds like your product solves a problem that I have and I'm very excited to know more about it.
Maybe you should revisit your answer to the YC application question "What is your company going to make?".
I can't thank you enough for taking the time to write up this feedback. I'll post again when we rewrite it later today.
We've had customers and revenue since day 0, and since we're three technical cofounders, we have largely (and, I now see, mistakenly) focused on building our platform as quickly and thoroughly as possible, to the expense of everything else. Our plan was purely serial: focus on the tech first, then build an image and a brand[1] later.
The whole reason we applied to YC was to learn how to better communicate what we do. A YC S11 founder made it clear to me that YC could help us to fix our communication problems before they became problems, and only then did I apply. He said YC could help us learn how to communicate to three audiences: investors, the press, and customers. I give us a F, F, and C- for those respective audiences. We will get to A, A, A.
[1]: Frankly, we're not even happy with the name "Schmetrics", now that we know how hard it is for people to pronounce and spell.
