As more of us rely on our mobile devices to browse the net, and as this trend picks up, wouldn't this mean that Amazon has a unique vantage point to see what people are searching for, in terms of content, products etc?
With each product iteration or rollout, it seems like we are increasingly giving up more than our dollars at the point of sale, like privacy - allowing companies to have complete access to our browsing/spending preferences.
"You can also choose to operate Amazon Silk in basic or 'off-cloud' mode. Off-cloud mode allows web pages generally to go directly to your computer rather than pass through our servers. As such, it does not take advantage of Amazon’s cloud computing services to speed-up web content delivery." [1]
With each product iteration or rollout, it seems like we are increasingly giving up more than our dollars at the point of sale, like privacy - allowing companies to have complete access to our browsing/spending preferences.