> Most users barely log in, maybe once or twice a month to check their direct messages and waste a few minutes on the feed.

This is clearly wrong.

> Facebook led the way, where Americans spent an average 58 minutes a day on the app.

> Instagram was the second most used service, and it remained most popular among Gen-Z users, who spent almost 53 minutes per day, or 297 hours year;

With DAU of >2b people, I think you're drastically underestimating the scope of damage from a FB withdrawal from the EU.

https://www.forbes.com/sites/petersuciu/2021/06/24/americans...