Ugh, this is so true. It's getting increasingly difficult to break out of the SEO twilight zone. SEO is the worst thing that's ever happened to online search because it's completely poisoned the top N search results with garbage/ads. I have a very hard time finding organic content anymore. For example, I was trying to find an organic (written by a human who has tried the two products) comparison between two processors. It was impossible - I could only find AI generated sites that programmatically pulled the specs in a side-by-side comparison (which I had already done) but offered zero additional insights.