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“Generally, it is clear that things that make life less boring are a priority for the poor,” they write in their new book.

“They don’t just need nutrition that will keep them alive longer—they also need a reason to want to live longer. Being healthier by denying yourself the little pleasures you can afford, a cup of tea or a bowl of steaming rice, makes little sense if you have nothing else to look forward to,” says Banerjee. “I think they make exactly the choices I would make in their place as regards food.”

...isn't that fucking obvious? You can extrapolate from our own rich society where people would rather spends thousands on electronics than on non-fast-food. Paying double for healthier food? Fuck no. Paying hundreds for an iPhone? Fuck yes.



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