Right. Not just b2c, but every country in the world was formed by people who killed the previous inhabitants, took their land, and set up a new system of laws. Afterwards they set up myths about how great and moral they were. But the birth of anything great involves struggle and disruption.
If AirBnB wasn't great, sure, then what they did wouldn't be worth it it. There has to be room for breaking small rules to build big things. Very few real entrepreneurs will disagree with this -- anyone who gets morally/ethically sniffy in public about raiding a bad service (Craigslist)to build a far better one (AirBnB) is either acting or someone who's never had a controversial thought in their lives.
You cannot build something truly disruptive if you are scared to disrupt any rules. Be prepared for resistance and make sure that what you build is worth it. But the ends really do justify the means.
If AirBnB wasn't great, sure, then what they did wouldn't be worth it it. There has to be room for breaking small rules to build big things. Very few real entrepreneurs will disagree with this -- anyone who gets morally/ethically sniffy in public about raiding a bad service (Craigslist)to build a far better one (AirBnB) is either acting or someone who's never had a controversial thought in their lives.
You cannot build something truly disruptive if you are scared to disrupt any rules. Be prepared for resistance and make sure that what you build is worth it. But the ends really do justify the means.