But suing Apple's tenants and Apple itself surely does not yield the same reaction
Now we've sunk to the point where the local feudal lord only halfheartedly protects his own interests, so long as the rocks aren't landing directly on his keep? Same as it ever was.
(Also, look at the state of discoverability in the iTunes infrastructure. It's the same principle, or lack of it. And, certainly, Apple is far from the only company to be so short sighted.)
(Note, I am an avid user of Apple products and an iOS developer.)
But suing Apple's tenants and Apple itself surely does not yield the same reaction, even if Apple has its platform's best intention in mind.