The naming thing is such a big issue and I don't see why everyone just keeps on getting it so wrong.
For an example, I bought a Sony Vaio laptop a few months ago. Great piece of kit and I love it, but trying to work out what to get was bewildering - there's 7 or 8 categories with single letter names - 'S-series, Y-series, Z-series, F-series' etc.
What do they mean? Which should I be looking at? I had to scour through comparing until I realised which one I should be looking at.
Compare that to Macbooks - you've got:
Macbook (the standard, economical)
Macbook Pro (high performance)
Macbook Air (portable)
It's pretty clear to most people interested in buying a Macbook which one they should look at. Also relevant is the fact that Apple don't put too many versions out keeping things in well defined clusters.
I'm not sure about Sony's Vaio line but a lot of computing/electronic manufacturers will build specific models for various chain stores, not sure why they do this but I guess it's to head off comparison shopping by consumers.
Apple, of course, refuses to play by the rules of its retailing partners.
It's easy to offer a 110% guaranteed price match guarantee when you know most of your products can only be purchased at your store (never mind that the same model but for a different screw type can be purchased down the street for $100 less, it's got a different SKU).
For an example, I bought a Sony Vaio laptop a few months ago. Great piece of kit and I love it, but trying to work out what to get was bewildering - there's 7 or 8 categories with single letter names - 'S-series, Y-series, Z-series, F-series' etc.
What do they mean? Which should I be looking at? I had to scour through comparing until I realised which one I should be looking at.
Compare that to Macbooks - you've got: Macbook (the standard, economical) Macbook Pro (high performance) Macbook Air (portable)
It's pretty clear to most people interested in buying a Macbook which one they should look at. Also relevant is the fact that Apple don't put too many versions out keeping things in well defined clusters.