I am a twenty-something and the idea of a watch that never needs winding and keeps good time definitely appeals to me. For something so basic, reliability trumps flashiness - and on the engineering appeal, it's far more impressive and elegant than any digital watch (to me, a complex system of interlocking gears is less understandable, and so more awe-inspiring, than a watch that is also a computer. Big deal, I already have a computer!)