Does someone have a link to the information on how Experian's data was gathered?
It looks to me like 'success' is defined as actually clicking a result - not the ridiculous things like switching to google - but their explanation on the report page is fairly nebulous.
Suppose the user was on search engine A and then goes to site B. I believe Hitwise has no way of knowing whether the user clicked on a link in the search results to go to site B vs. just going to site B on their own.
It looks to me like 'success' is defined as actually clicking a result - not the ridiculous things like switching to google - but their explanation on the report page is fairly nebulous.