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"Software Sells Systems" used to be their motto and it's apt for how they treat the Mac and iOS. If the platforms don't have platform-specific apps, they become a commodity and lose those margins.


Software sells systems, so therefore they should reduce the amount of software available on their platforms by making it harder for developers to create?


The logical counterargument would be that good software sells system.

It's an argument I would be much more open to if Apple wasn't also pushing terrible Catalyst apps for the Mac.


If the software runs on the browser, you don’t need a Mac or an iPhone to get it.


Yes, curation is an important service that provides great value to end users.


Good software not exclusive software sells a system for me.




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