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ok i feel like a dummy but this doesn't make sense to me.

they just relabeled the old large -> new medium but kept the price points the same? so if a medium 12 oz. was $2, and a large 16 oz. was $4, the "medium" $2 cup is now 16 oz. doesn't that mean they are now giving out more coffee for the same price? how does that help their bottom line...



The price of 12 or 16 ounces of coffee didn't change, just the label on the cup changed. Making up all numbers here, it is like this:

  Ounces   Size Before    Size After    Cost
  12oz     Small          Extra Small   $2
  16oz     Medium         Small         $3
  24oz     Large          Medium        $4
  128oz    N/A            Large         $15
Notice cost/ounce for a particular number of ounces never changes.




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