They're applying for a trademark on FACE in the context of "Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars".
The two things that immediately jump out at me from that are:
1. What about FaceTime? Seems like that would fall under the category they're applying for, unless Apple makes an argument that one-to-one video chat isn't a type of "online chat [room] and electronic bulletin [board]" - although it seems like that'd be splitting hairs and setting up for a whole bunch of suits.
2. What's the deal with the motoring/cars exception - is there already an online chat forum about cars that's named Face-something?
The two things that immediately jump out at me from that are:
1. What about FaceTime? Seems like that would fall under the category they're applying for, unless Apple makes an argument that one-to-one video chat isn't a type of "online chat [room] and electronic bulletin [board]" - although it seems like that'd be splitting hairs and setting up for a whole bunch of suits.
2. What's the deal with the motoring/cars exception - is there already an online chat forum about cars that's named Face-something?