I think your first paragraph is right on, even just a few words of context is very helpful. On the other hand, I do look at both DDG and blekko and wonder why neither of your companies have a blog of their own. Just makes things more confusing and feels slightly...hobbyish? That's maybe not the right way to put it, but maybe you get the idea.

We had the same debate at blekko. We nearly set up a blog.blekko.com, but corporate blogs can get so boring and impersonal. Writing on skrenta.com as the ceo of blekko helps me keep the tone more direct and avoid simply pushing the businesswire release out. In some of my recent posts I've tried to tell stories about projects we did around the launch.

Sure, you can do that on a corporate blog too. But something about them, maybe the multiple authorship, or the fact that it is a company blogging and not an individual...I don't know, I don't tend to read a lot of corp blogs.

I know what you mean, but there are definitely examples of this done well. Though I don't always agree with their message, 37signals does this nicely. It's always clear to me who is writing and each person seems to have a unique voice.

DDG did have a blog, but I decided at the start of the year to consolidate them into my personal blog. There were a number of things that led to that decision but paramount among them was that I think post frequency is key and I didn't have enough time (or ideas) to do both well.

So I picked the personal one. This also fits better for DuckDuckGo since I am a solo founder. But it is still lacking in certain ways, as you are pointing out. To that end, there is a company Faebook/Twitter feed as well as a monthly newsletter. Eventually there could be a blog again.