<blockquote>I would guess it's because they want to maintain control. I don't think that necessarily makes them evil, however, because control can mean controlling the customer experience for the better.</blockquote>
Any claim that the desire to maintain control is only for entirely selfless reasons should always be met with the highest suspicion, as would any other claims that something superficially self-serving is actually done for selfless reasons.
Note that 'highest suspicion' != 'immediate condemnation'.
It is always possible that the superficially self-serving motivation is not what is truly driving a decision, but it's usually the way to bet (and you can be sure that it doesn't hurt), most especially at the emergent organizational/institutional level, rather than the personal.
Any claim that the desire to maintain control is only for entirely selfless reasons should always be met with the highest suspicion, as would any other claims that something superficially self-serving is actually done for selfless reasons.
Note that 'highest suspicion' != 'immediate condemnation'.
It is always possible that the superficially self-serving motivation is not what is truly driving a decision, but it's usually the way to bet (and you can be sure that it doesn't hurt), most especially at the emergent organizational/institutional level, rather than the personal.